Commercial Real Estate Trends: Creativity Sells
Creativity has been the predominant trend over the past few years. Millenials are creating their own businesses. A successful marketing campaign now includes Instagram and whether or not your business is Instagram-worthy. The age of sitting behind a desk in a corporate office is over. Nowadays, new businesses require working in a space as creative as their own jobs. This is the case with many technology companies but has also caught on to various startups.
This is exceptionally good for commercial real estate developers if they wish to grow. New creative businesses are more interested in the creative balance a space has to offer without overwhelming the creative process. It’s important that a commercial real estate development now has this balance.
A look into one of the leading companies in the world
When you look at companies like Google and their office spaces, for example, you’ll notice the balance for a creative setting in a corporate field. Many companies are taking a cue from Google and implementing these strategies through simple objects such as standing (and rolling) desks, colorful décor that’s out of the box, and of course through the demand of not-so-common office space layouts.
This décor wouldn’t be a possibility without having a flexible office space. The commercial real estate agent must keep in mind that the prospective creative company will be able to fully envision its working environment with a space that can adjust well to its needs.
Creative companies are increasing and the need for creative commercial developments should as well.